About The Bra Lady


Our store opening has brought a needed women's intimate apparel store to the Inland Empire of Southern California. Our ultimate goal is to be the premier bra store in Southern California, fitting every customer in fashionable supportive undergarments, giving her incredible support and shape, therefore enhancing her entire silhouette!


Lisa Goodman opened The Bra Lady July 1, 2006 in Upland, CA. It began when Lisa's mother Allie Jane Rogers experienced chest and shoulder pain. She visited the Dr. and he introduced her to a supportive custom fitted bra to prevent the pain she was suffering. A testimony as to what the proper bra can do for women. With a $300.00 product suitcase she began selling custom fitted bras in a home show atmosphere. Jane Rogers and Jean Pudiwitr (Lisa's aunt), opened a retail store in Bakersfield, CA. July of 1972. The Bra Shoppe was born. The Store has evolved into a custom fitted bra specialty store now employing 4 of Lisa's relatives.


Lisa named her business The Bra Lady. The Bra Lady is dedicated to fitting and educating ladies how to wear the correct size bra. Our goal is old fashioned personal service, quality undergarments, style and selection for all ladies with emphasis on hard to find sizes.

Types of Customers

The Bra Lady accommodates all women. Our customers are professional ladies, moms, young girls and grandmothers. They are active women, expectant mothers, nursing mothers, and breast surgery patients.

What to expect during your fitting

We begin with measurements. Next we consult with you learning the variety of fashion needs required for your foundations wardrobe. Our professional fitters then bring into your fitting room, sizes and styles and assist you with your fitting. We advise our ladies on the proper way to wear the undergarment. After sizes and styles are selected our staff educates you on how to care for your garment.

Merchandise Assortment

The product lines have been selected on the following criteria: reputation, quality and extensive size range offered.


We have access to 28-54 band sizes and AAA to N cup sizes. Average price is $55.00.

A garment that fits properly supports and is fashionable, which is essential to every womans wardrobe. An expert fitter who has a working knowledge of the fit that each brand offers and the ability to develop a rapport with our ladies, offering advise about the importance of a proper fit, and when she should be refitted. A professional fitter who has a sensitive and personable way about her and is enthusiastic to work with her until she is satisfied. A store that tracks your purchases, preferences and size information and will contact her when an item arrives that may interest her. She needs a store that will carry a variety of fashion brands, some not currently available in this market, one that will stay current with trends. A service oriented store that will do minor alterations, to ensure the perfect fit. A store that maintains stock in basic items as well as unique items for hard to fit ladies. We can place special orders for other specialty items. A shopping experience that has a comfortable atmosphere and decor that provides women with a deserved pampered feeling.