About The Bra Lady:

Lisa Goodman opened The Bra Lady July 1, 2006 in Upland, CA. It began when Lisa's mother Allie Jane Rogers Experienced chest and shoulder pain. She visited the Dr. and he introduced her to a supportive custom fitted bra to prevent the pain she was suffering. A testimony as to what the proper bra can do for women. With a $300.00 product suitcase she began selling custom fitted bras in a home show atmosphere. Jane Rogers and Jean Pudiwitr (Lisa's aunt), opened a retail store in Bakersfield, CA. July of 1972. The Bra Shoppe was born.
Lisa named her business The Bra Lady. The Bra Lady is dedicated to fitting and educating ladies how to wear the correct size bra. Our goal is old fashioned personal service, quality undergarments, style and selection for all ladies with emphasis on hard to find sizes.

In 2011, Lisa and Jennifer launched the Amazon store front selling thousands of styles and sizes all over the United States. We are now operate out of our home office in the Inland Empire (North Fontana) doing personal one on one bra fittings. We emphasize on that personal touch and teaching the since of bra fittings! If you are not able to make it to us, we are mobile! Jennifer is able to come to you at the comfort of your home! We also offer virtual fittings (Skype or Facetime) if you are out of our area or simple just don’t have the time. This option is easy and convenient! (See our “Types of Fittings” for more info!)

Types of Customers:

The Bra Lady accommodates all women. Our customers are professional ladies, moms, young girls and grandmothers. They are active women, expectant mothers, nursing mothers, and breast surgery patients. Anyone who is or has had trouble with bras! We are here to help!

What to expect during your fitting:

We begin with measurements. Next we consult with you learning the variety of needs required for your foundations wardrobe. We are modest and understanding and respect your privacy during all fittings.

Merchandise Assortment

The product lines have been selected on the following criteria: reputation, quality and extensive size range offered.


We have access to 28-54 band sizes and AAA to N cup sizes. Average price is $55.00.
A garment that fits properly supports and is fashionable, which is essential to every woman’s wardrobe.